Increase Your Brand Recognition With A Favicon

One of the most overlooked means of spreading awareness of your brand is with a favicon – that little image that sits in front of the URL in your browser’s address bar. Keep the theme of any banners or other advertising you have across the web, and on encountering these, previous visitors to your site will strengthen the mental link between the image and the site that they visited earlier (yours), prompting them to remember it when they need to return instead of searching for an alternative.

It also sits in front of your site’s name … read more